Babbel For All

A campaign that we did for the World Cup in Russia in parallel with Pride Month. The Russian LGBTQ community has been harassed by authorities because of Russia’s anti-gay legislation. Gay fans from all over the world were even warned not to hold hands in public.

Babbel as a language learning app is empowering people around the globe to express themselves in any language, regardless of any dark governmental rules. Therefore, the new Russian language courses were promoted with a reminder that the Russian government might not be tolerant, but the Russian language belongs to whoever wants to use it. We placed billboards in Berlin, Madrid, and Barcelona around the public screenings and also at train stations going to Moscow.

Babbel for All