Babbel Visual Rebrand

To bring the spirit of being ‘Bold and Humble’, we decided to do a visual rebrand for Babbel. The visual rebrand consists mainly of 2 big tasks: revamping the color palette to make it more product friendly, and developing a modular illustration style-guide to bring human and diversity aspects into the brand itself.

Together with product designers from Babbel I had a chance to develop the illustration style-guide. The main idea is to make Babbel’s illustration something modular; we can always start simply by using an icon and keep adding to bring more details and nuance, just like learning a new language.

Babbel Visual Rebrand