Dinnerly - Dinner For The Modern Age

 

A series of Dinnerly advertisements promoting their product, a meal-kit, as a modern way of cooking. Through the series we are highlighting the common pain points that we all share while preparing dinner at home.

As a visual approach, we are portraying each pain points through the life of a typical characters from the past (eg. a knight, cavemen, and a duchess) to exagerate the fact that our conventional way of preparing dinner as the thing that exist in the past.

Dinnerly: Dinner For The Modern Age

Client: Dinnerly
Published: 2021

Art Direction
Concept

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